Sometimes it’s not the product. It’s the packaging.
Tell people they need to exercise and be active for 30 minutes per day, and their eyes glaze over. In exercise calculus, you need to figure out whether that time commitment means you have to get up early, join a gym, and whether you’ll have to take a shower again.
There are logistics to manage!
But honestly, to improve mental health, biometric health, and behavioral health like getting better sleep and improving everything from your mood to your immune system, you really don’t need to be Joe Super Athlete. Just move a bit through your day.
And the good news is that you don’t have to get your 30 minutes per day in all at once. Just get to your 30 minutes per day!
And this is where packaging that idea differently can make it more impactful. The idea of “exercise snacking” is one that we get intuitively. It’s not a big three course meal of exercise that leaves you spent. Exercise snacking is that little nibble between meals that you can take — you don’t need to sweat, you don’t need to change your clothes or wash your hair again.
This puts daily activity in a context we can understand. Maybe you pop out for a 10-minute walk between zoom meetings. Bodyweight workouts are great exercise nibbles that you can sprinkle throughout your day.
However you need to think about it, just taking a moment for movement (a morsel of movement, lol) is really all your body needs to help it stay healthy in the long term.
