Weird. Education Actually Works To Control Calories
Posted On July 29, 2011
Look at this picture!! A FAT FREE cake has that number of calories? Whoda thunk? A normal person would read that and think twice.
Well a new study shows that if you give people the calorie information (so they can make a more informed choice), and they are more likely to make a healthy choice.
It sounds so commonsensicle that it couldn’t possibly be done! (I know “commonsensicle” is not a word, but it just works here).
Here’s What Happened
Under a law introduced by the city in 2008, chain restaurants with 15 or more locations nationally must provide consumers with calorie information. This study (just pubbed in the British Medical Journal) analyzed data collected from 7,309 adult customers in 2007 and 8,489 customers in 2009.
Between 2007 and 2009,
- there were significant reductions at three major fast food chains.
- Average calories per purchase fell by 5.3 percent at McDonalds,
- by 6.4 percent at KFC,
- and by 14.4 percent at Au Bon Pain.
- 15 percent of the consumers in the study said they used the calorie information and, on average, these people purchased 106 fewer kilocalories than those who did not see or use the calorie information at the fast food outlets.
However
The researchers also found that average calories per purchase increased by 17.8 percent at Subway, where large portions were heavily promoted.
You can “eat fresh” and still gain weight if you eat large.
Bottom Line
Education really works. See that picture I put up there at the top of this post? That picture shows a FAT FREE cake slice. If you didn’t read the fact that it also has a whopping 390 calories, you’d think you were making a great choice for the expanding horizons of your on bottom … lines.
Put calorie labels on the food so we consumers who consume your consumables aren’t overly consumed by wondering what is in them!! Just give us the info.
Put calorie labels on the food so we consumers who consume your consumables aren’t overly consumed by wondering what is in them!! Just give us the info.
For more information: Click here to visit Will Clower’s website.
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