Radio Show Notes. Headline Fail: How To Get Younger Americans To Eat Right

Posted On March 5, 2011

The food industry NewsLetter, ‘FoodNavigator’ does it again, with the biggest headline fail of the week. Here’s what they said in the headline …

“How to persuade young Americans to follow dietary guidelines“

To listen to this rant live, click here. Show time is Saturday, 12-1pm EST, call in to chat with me: 412.333.1360

But nowhere in this article did they talk about young people, and nowhere did they talk about the role of peer pressure. The article said the following ridiculous inanity:

Weight loss and living longer are the prime motivators for persuading young people to follow the healthy eating habits as set out in the 2010 USDA Dietary Guidelines for Americans.

Uh huh.

The best way to get people to eat better, according to the, quote, article is to “Connect the dots for consumers in terms of a product benefit to a fundamental characteristic of healthy eating,” … “Keep in mind that taste, convenience, and value are primary drivers of food choice overall for all generations.”

Does this make sense to anyone?

Young people still think they’re immortal, they still think they’re going to live forever because they still have the metabolism of a bird, and can get away with eating nastiness.

How to persuade young Americans to follow dietary guidelines