General Mills ad slogan are ‘Now Even Better’

The company that told you its Lucky Charms cereal was a “Smart Choice” — see the handy CHECK MARK right on the top of the box — even though this product is 41% sugar by weight, has a new ad slogan out. 


By the way, General Mills was forced to kill this “Smart Choice” ad campaign because of popular outrage over the obvious lunacy of proposing that Lucky Charms is an important part of anything. 


The new ad campaign is not for breakfast cereals, but for soups, such as their Progresso Light Soups. Fortunately, they were much less off-base with this one, telling consumers that their soups are “Now Even Better”. 


So, when you see this label on their soups, what they MEAN by that is listed here: “increasing the size of chicken pieces in five flavors of soup, increasing the amount of vegetables in two flavors, improving the quality of beef in one flavor and decreasing the amount of sodium in five flavors.”


Chicken chunk size? I’m not so concern with, but the salt-choked nature of most soups is a huge concern. Increasing the amount of veggies is good as well. So, kudos to General Mills for not following a public relations disaster with a public relations disaster like a bad movie sequel (“Son of Smart Choices”). 


General Mills wins right to claim its soups are ‘Now Even Better’

For more information: Click here to visit Will Clower’s website.