La Prima

There is something refreshingly square about La Prima coffe. It’s on my standard Saturday shopping trail at the “Strip District” in Pittsburgh.

Older Italian men come in and play some card game that only THEY know. They speak Italian. They gesture. There are lots of families with kids who get sips of their parent’s coffees between bites of the homemade Melee (right next door in the adjoining bakery).

No seating tables here … only the tall ones that you stand at, and talk to the people you see packed in here each week — Angelo, Carmen, Cara, Melissa. They see you, say hey loudly; acquaintences wave, kids get kissed.

Every store should be like La Prima.

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