Soda Brand Spanking
Posted On October 18, 2008
The soda goliaths, Pepsi and Coca-Cola, are bellweathers for our culture of health. Both are having to undergo massive adaptations to accommodate troubling times for their acidic, black diuretics that are bad for your teeth, your bones, and your weight (colas).
This article reports on the ways each has had to change to keep from losing money as consumers continue to reject sodas. Pepsi is moving out, investing heavily in food products. Coke is taking a page from the tobacco industry and pushing into foreign markets.
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