Soupy Sales
It’s great to finally see some GOOD news for our culture of health for a change. This recent article reflects the fact that consumer demand is pushing the supply. In other words, if WE purchase healthy foods, food manufacturers will have to comply.
We are probably most familiar with the organic food phenomenon, which was driven by consumer revulsion over synthetics in their foods.
But latest example is from 2 food companies that are falling all over themselves to show us how healthy they are. Progresso and Campells Soup are competing over who has the least MSG in their soups.
I love this: Campbells launched an ad targeting its Progresso rival in the New York Times, showing a can of Progresso with the caption “Made With MSG”.
It ran alongside an image of Campbell’s Select Harvest soup with caption “Made With TLC”, or “tender love and care”. Soon, MSG will be out of canned soups, just as Coca-Cola and Pepsi are competing for rights to use Stevia — to finally get Aspartame out of diet drinks.
None of these companies would have done this if it weren’t for ordinary people, making smart choices. Demand drives supply.
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