Why I Love TDay
Posted On September 30, 2008
I love Thanksgiving.
The reason I love T-Day is because yesterday was September the 29th. I was in Home Depot getting yardy stuff for my bushes and whatnot.
They have plastic Christmas trees up. Already. In September. Hey, you too can avoid the holiday rush, head on over next to the remaining summer grills and pick up your Astroturf tree. I have nothing against Astroturf trees, but it does seem a bit out of place and incongruous to be pushing this so early.
I like Thanksgiving precisely because the marketeurs had to leap over it on their way to something else to hawk. And the reason they skipped it is because THAT holiday is not about selling as many kitchey baubles as you can.
Thanksgiving doesn’t have a huge commercial potential because … how do you market family? How do you market “spending time laughing and talking together”? How do you market “showing nephews how to baste a turkey or throw a spiral”?
So it seems that it is already time to leverage the Season of Joy and Peace as a marketing bonanza, but Thanksgiving has stayed out of that mix. I love that.
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Dr. Clower is the award-winning author of The Fat Fallacy, The French Don’t Diet, and Founder of The PATH Wellness Programs
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