Here’s what they say:

Sensible, nutritious, snacking twice a day combined with three small meals can form a healthy, balanced diet, claims Kellogg’s Smarter Snacking Report … eating three meals and two snacks a day is nothing to be ashamed of, “if managed correctly it can help maintain weight and boost mood and energy,” according to the report.

[New Math: Eat more of their products and then, somehow, you’ll eat less?]
Eating main meals plus snacks may help to control hunger so that we don’t overeat at meal times, they report.

[Ad Attack Aimed At Children]
Unbelieveably, the nutrition expert they interviewed for this piece said that it was particularly important for toddlers to snack throughout the day because it was difficult for them to get enough nutrients at meal times.

Maybe it’s only difficult for children to get enough nutrients if they don’t eat a normal meal, with real foods.